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When we started Waterloo Insurance, we set out to approach the agency model in a different way. As we looked at the competition around the city and state we realized that there are far too many generalists agencies that dabble in every industry. We feel that what sets us apart is our specialization and target niches. We want to bring true differentiation to our clients and build our value add services around issues that really help them improve.

We realized, as the world changes, people expect more of the partners they choose to do business with. With that mentality in mind, we asked ourselves what we could do to set ourselves apart from the legacy agencies that have been around for decades and sometimes centuries. The approach we came up with is to laser focus on the things we do well and develop our markets, staff, loss control, and industry expertise around those target clients. We are not going to be the right fit for every business; however, for the ones that we specialize in, there is no doubt that we will set ourselves apart.  


Based in Austin, Texas, Waterloo Insurance specializes in commercial property and casualty insurance across the great state of Texas. We do not work on personal lines, and we do not offer benefits coverage (we can refer to trusted partners who specialize in these areas). By focusing exclusively on commercial property and casualty, we can stay in tune with the markets and trends in the industries we serve. Make no mistake, insurance is a complicated and fluctuating market. If you are a jack of all trades, it is impossible to truly develop the expertise needed to offer niche-specific market pull and loss control advice.    


We pride ourselves on the additional services and industry knowledge we bring to the table over and above just placing coverage. Waterloo 365 is a program we developed to ensure our customers remain compliant, safe, highly functional and in tune with emerging technology that can assist in loss control. Innovative products are coming out every day that help companies mitigate their risk. We help to assess the products that are really making a difference so that our customers can achieve best-in-class insurance programs and save on insurance costs.  


The framework we have created has enabled Waterloo to set itself apart as an agency. Should you choose to work with us, you will quickly find that our approach is different. We want clients that are open to evolving and improving. The end goal is to help our customers not only become a better risk, but a better business.   

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